You’re Not Confused. You’re Just Too Close.
I ran into this myself recently while adjusting my prices.
With the cost of gold and silver continuing to rise, it was something I knew needed to happen…again. But when I actually sat down to do it, I found myself going in circles for a bit—second guessing the numbers, the timing, even the work itself.
Thankfully, I recognized the issue pretty quickly. I wasn’t confused. I was just too close to my work.
When you’re inside your business every day, pricing isn’t just a number. It’s tied to everything—your materials, your sales, how your work is perceived, what feels right to you, and what you think your customers might be feeling too. It’s a lot to hold all at once.
And that’s usually when things start to feel unclear.
I’ve felt this in other areas too. Sitting down to write an email, or trying to step back and view my website the way someone else would. There are moments where it’s harder than it should be to see it clearly.
Not because something is wrong, but because I’m too close to see it for what it is.
And I see this with other artists all the time.
They come in thinking they need a better strategy or a clearer plan, but once we start talking, it’s rarely about not knowing what to do. It’s about not being able to see what’s already there.
Because from the outside, things often look very different.
There’s usually more direction than they realize. More clarity than they’re giving themselves credit for. And sometimes, just a few small places where things feel slightly off—between the work, the messaging, the pricing, the way it’s all being presented.
But those things are incredibly hard to spot when you’re standing right in the middle of them.
I hired a coach last year for this exact reason. Not because I lacked experience, but because I needed someone outside of my own head to look at things and say, try this, shift this, leave this alone. It helped me move again and trust that I already knew what to do.
And sometimes that’s all it takes.
Not more information. Not a full overhaul. Just a little space, and someone who can see the bigger picture without all the mental noise attached to it.
If you’ve been feeling stuck lately—whether it’s your pricing, your website, your work, or just the direction you’re heading—you might not be as off track as it feels.
You might just be too close to it.
Sometimes you don’t need more information.
You just need someone to sit with you and show you what you’re not seeing yet.