Listening to Your Website
There’s a certain kind of quiet that shows up in slower seasons. Not the uncomfortable kind, but the kind that asks for your attention. It’s often in these moments that your website starts to whisper.
Not because anything is broken. But because you’ve changed.
An annual website audit isn’t about fixing mistakes or chasing sales. It’s a chance to sit with your work and notice how it’s being held online. To read your words as if you were a visitor. To move through your pages slowly and feel where things flow and where they don’t.
Does this sound like me now?
Does it feel welcoming?
Does it guide, or does it ask people to work too hard?
Our websites carry old seasons with them. Old language. Old priorities. Old versions of ourselves that were doing the best they could at the time. Revisiting them with care can be surprisingly grounding. It’s less about conversion in the loud sense and more about clarity, trust, ease, and connection.
When connection is present, conversion follows naturally. People linger. They understand what you make and why it matters. They feel invited rather than rushed. These shifts are often subtle, but they change the entire experience.
This kind of tending is especially meaningful once a year. A quiet ritual of alignment. A way to bring your digital home back into rhythm with your hands, your values, and the season you’re in now.
I’ve just added new content inside the Slowmade Collective to gently guide our members through this process. It’s there to help you listen more closely, make thoughtful adjustments, and strengthen the bridge between your work and the people who find it.
A simple place to begin:
Open your website and land on your homepage. Take a breath. Ask yourself, If I arrived here for the first time today, would I feel oriented, welcomed, and curious to stay? Notice what comes up without judgment. That’s where the work begins.
If your website has been asking for a little care, this might be the moment to answer. Not with urgency. Just with attention.
If something here resonated and you’re feeling unsure where to begin, the Slowmade Collective offers a supportive place to start. The new website audit content is there to help you strengthen connection and conversion while staying true to your slowmade values.